We get asked all the time - “What’s the difference between grass fed and grain fed beef?”
For us, that question goes deeper than diet. It’s about how cattle are raised, how the land is cared for, and how every choice we make as farmers ends up on your plate.
At Our Cow, we believe in knowing the story behind your food, and that means understanding what those labels truly mean. So, let’s break it down.
Grass fed beef comes from cattle that spend their lives grazing freely on pastures. These animals roam open paddocks, moving from one section to another as the pasture regenerates. It’s a slower, more natural way of farming that follows the rhythm of the seasons and keeps both the cattle and the land healthy.
Grass fed cattle aren’t rushed to reach market weight. They grow at their own pace, resulting in leaner meat, rich in nutrients and full of flavour that reflects the Aussie countryside they’re raised on.
At Our Cow, every cut of beef is 100% grass fed and free-range. Our farmers care deeply for their livestock and land, ensuring the cattle are raised ethically and sustainably, without shortcuts or unnecessary additives.
Grain fed cattle usually start on grass but finish their lives in a feedlot. They’re fed a mix of high-energy grains designed to fatten them quickly, but this changes the fat profile, texture, and flavour of the meat.
Grain feeding can produce meat that’s higher in intramuscular fat and slightly sweeter in flavour. It’s efficient, sure, but it changes the animal’s diet and environment completely. They’re confined, their natural movement is restricted, and they’re pushed to reach market weight fast.
That approach delivers consistency for supermarkets, but it’s a very different story to what happens out here in the paddock.
One of the biggest talking points around grass fed vs. grain fed beef is nutrition. Here’s what research and farmers on the ground tell us:
So, if you’re looking for a cleaner, more nutrient-rich source of protein, grass fed beef is the way to go.
The difference between grass fed and grain fed beef isn’t just in the paddock, it’s on your plate too.
Grass fed beef has a deeper, more natural flavour, often described as “earthy” or “robust.” That’s because the cattle’s diet of fresh pasture produces subtle seasonal variations in taste. The texture is slightly firmer, thanks to the leaner fat profile, but when cooked right, it’s tender, juicy, and delicious.
Grain fed beef, meanwhile, tends to have a more buttery taste and uniform texture due to higher fat content. It’s consistent, but sometimes lacks the character that makes Aussie grass-fed beef so unique.
Our Cow customers often tell us they can taste the difference, the flavour is cleaner, the meat feels fresher, and it just tastes the way beef should.
Beyond taste and nutrition, the way cattle are raised affects the land itself.
Grass fed systems are generally more sustainable when managed well. The cattle generally graze in rotation, which encourages natural soil regeneration and biodiversity. It’s a farming method that works with the land, not against it.
Feedlots, by contrast, concentrate animals and waste in one area and depend on grain grown elsewhere. It’s a model that works for scale, not necessarily for sustainability. While not all feedlots are the same, the environmental footprint can be significantly higher, especially when you factor in grain production, transport, and water usage.
At Our Cow, we partner exclusively with Aussie farmers who raise grass fed and free-range livestock. Every purchase helps support regional communities, protect farmland, and keep ethical farming alive across Australia.
Australia is one of the world’s leading producers of grass fed beef, thanks to our vast open pastures and favourable climate. According to CSIRO, approximately 50% of the nation’s beef comes from grass fed cattle.
At Our Cow, every farmer we partner with shares the same values: no hormones, no antibiotics, and pasture raised.
Our farmers work hard through droughts, floods, and everything in between to produce world-class beef that’s raised on Aussie pasture.
At the end of the day, it really depends on what matters to you.
If you want consistency, extra marbling, and a slightly milder taste, grain fed beef might suit your preference. But if you care about nutrition, sustainability, animal welfare, and true Aussie flavour, grass-fed beef wins, hands down.
At Our Cow, we’ll always stand behind grass fed. Because we’ve seen the difference it makes, not just in the meat, but in the lives of Aussie farmers and families.
When you choose Our Cow, you’re choosing to support a better food system, one where farmers are paid fairly, animals roam freely, and families get the best quality meat Australia can produce.
Shop our Grass Fed Beef Boxes today and taste the difference yourself. Because when you back grass fed, you’re backing Aussie farmers, healthy land and honest food.
