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Peter Brown loves his lamb and loves the Our Cow concept. As one of our original farmers to join the Our Cow family over three years ago, Peter has worked with Founders Dave and Bianca to supply Aussie families with the best possible grass fed and ethically raised lamb.
Peter’s lamb farm includes unique breeds that ensure the taste, tenderness and quality of his meat is second to none. “If we can provide that to Australian people rather than export it, that's where we want to be” says Peter proudly.
What’s more, Peter believes that agriculture will be driven by people living in cities, not those living out in the bush, and continues to be in awe of the remarkable business and service that Our Cow provides Aussie families all over the country.
He says, “I was stunned when they tried to go up against the physical and online saleyards, I thought it was suicide because you can’t compete in a marketplace that’s set up the way it is in the Australian beef industry. I'm so happy to be proven wrong!"".
But Peter believes the success Dave and Bianca have had with Our Cow is testament to their vision and hard work, particularly coming out of the worst fire season in Australian history, followed by the COVID-19 pandemic.
“They’re having a crack and taking business away from those two models [physical and online sale yards]. I think they’ve got a future and the thing that will drive that future is their customers”, says Peter.
Why Peter loves working with Our Cow
As a happy Our Cow supplier and now friend of Dave and Bianca, Peter loves what they're achieving together and what their business is all about; supporting local farming families to continue farming the best possible, organically-farmed product.
Clearly, Dave and Bianca love working with Peter, too. “He loves what we do, what we’re all about, and loves knowing that he’s feeding Aussie families. Peter raises the bar for the farmers that we work with”, says Bianca.
The best way you can support smaller, ethically run farms like Peter's is through your every day food choices. You can support farmers like Peter by choosing to buy your meat through Our Cow.